Privacy
How Mervantis OÜ handles personal data in connection with this website and
with the internal applications described on the entity page, under
Regulation (EU) 2016/679 (GDPR).
Controller
- Controller
- Mervantis OÜ, register code 14412321
- Address
- Asuvere tee 7-4, Tihemetsa alevik, Saarde vald, Pärnu maakond 86201, Estonia
- Email
- [email protected]
- Data protection officer
- Not appointed. Article 37 GDPR does not require one for this processing.
Cookies and tracking
This website sets no cookies. It runs no analytics, no advertising scripts and no
third-party embeds. No consent banner is required because no consent is needed. This is a
statement about mervantis.com itself; the advertising operated for the brands listed on the
entity page is covered by each brand's own privacy policy.
Data processed
Visiting this website writes a standard server log entry: IP address, date and time,
page requested, referrer and user agent. This is processed under Article 6(1)(f) GDPR for
the legitimate interest of operating and securing the website.
- Web server
- Operated by Mervantis OÜ on its own infrastructure inside the European Union.
- Log retention
- 30 days, after which log files are rotated and deleted.
Email sent to the address above is processed to answer the enquiry, under Article 6(1)(b)
or 6(1)(f) GDPR depending on the subject.
Mervantis Ads Automation and Google account data
Mervantis Ads Automation is an internal
application operated by Mervantis OÜ that connects to the Google Ads API. This section sets
out how that application accesses, uses, stores and shares data obtained from Google. It is
separate from the website processing described above.
- Who authorises it
- A single Google Account belonging to Mervantis OÜ and used by the company's own staff.
No customer, visitor or other third party signs in to the application; it has no user
accounts and no sign-up.
- Scope requested
- https://www.googleapis.com/auth/adwords only. No other Google
API scope is requested. The application reads no Google profile, email, contacts, calendar,
Drive or photo data.
- Data read
- Google Ads campaign, ad group, ad, keyword and budget configuration; performance metrics
such as impressions, clicks, cost and conversions; and keyword search-volume, competition and
forecast data from the Keyword Planner services.
- Data written
- Campaigns, ad groups, ads, keywords, bids and budgets — in Mervantis OÜ's own Google Ads
accounts only.
- Accounts reached
- Only Google Ads accounts owned by Mervantis OÜ. The application does not access, and is
not authorised to access, any other party's Google Ads account.
- Where it runs and is stored
- On Mervantis OÜ's own infrastructure inside the European Union. OAuth credentials are held
in server-side configuration that is not reachable over the web. Data retrieved from the API is
kept only as long as needed to operate and report on the advertising, and for no longer than
24 months.
- Sharing
- Data obtained from the Google Ads API is not sold, is not shared with third parties, is not
used for any purpose other than operating Mervantis OÜ's own advertising, and is not used to
develop, improve or train machine-learning or artificial-intelligence models.
- Personal data
- The application is not designed to retrieve personal data and Google Ads reporting is
aggregated. Where a record nevertheless relates to an identifiable customer of one of the
brands, that processing is governed by that brand's own privacy policy.
Mervantis OÜ's use of information received from Google APIs adheres to the
Google API Services
User Data Policy, including the Limited Use requirements, and is limited to the practices
disclosed in this section.
Recipients
Data is not sold and is not shared for advertising. One processor is involved, engaged
under Article 28 GDPR:
- Cloudflare, Inc.
- 101 Townsend St, San Francisco, CA 94107, United States.
Provides DNS, CDN, reverse proxy and email routing for this domain. All requests to this
website pass through Cloudflare, so it processes the IP address of every visitor.
- Transfers outside the EU
- Cloudflare, Inc. is established in the United States. Transfers rely on the Standard
Contractual Clauses in Cloudflare's data processing addendum, together with its
certification under the EU–US Data Privacy Framework.
Beyond that, personal data is disclosed only to our accountant for statutory accounting
records, and to public authorities where a law requires disclosure.
Your rights
You may request access to your personal data, correction, erasure, restriction of
processing, portability, or object to processing based on legitimate interest
(Articles 15 to 21 GDPR). Write to
[email protected]. We answer within one
month, as Article 12(3) requires.
You may lodge a complaint with the Estonian Data Protection Inspectorate,
Andmekaitse Inspektsioon, Tatari 39, 10134 Tallinn,
Estonia.
Other websites
The brands listed on the entity page operate their own websites and publish their own
privacy policies. This policy covers mervantis.com and
Mervantis Ads Automation; it does not cover the brands' own
websites or their customers' data.
Version
In force since 11 September 2026. If we change how personal data is processed, this page
is updated and the date changes with it.